Buku

Asian Branding A Great Way To Fly

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Asian Branding: A Great Way To Fly, written by Asia's most respected practitioner in the field,Ian Batey,the creator of Singapore Dirl, is the first defenitive guide to building global power brand in Asia.
Batey leads readers throught the Asian Marketing, minefield, sharing the step- by - step strategic processes of famous market leaders. Bateytakes us behind the scenes for a glips of singapore Airlines , Mercedes -Benz, shangri -LaHotels, singapore Tourism Board, Tiger Beer, United Overseas Bank ,and more, Batey delivers page after page of practical and inspiring gudance, spiced wit his often irreverent wit and illuminated with brand-building ads, unique and diagrams.

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Ketersediaan

21-10785

331 Bat A

Katalog Seni (Koleksi Daniel Viko)

Tersedia

Informasi Detil

Judul Seri

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No. Panggil

331 Bat A

Penerbit

Singapore : Prentce Hall., 2002

Deskripsi Fisik

15 x 23 cm, 412 Hlm

Bahasa

English

ISBN/ISSN

981-235-932

Klasifikasi

331

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subyek

Branding

Info Detil Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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